Assistant Manager, Shopper Marketing (Target, HEB, Publix)
Date: Nov 10, 2025
Location: Minneapolis, MN New York, NY
Company: Chobani
Summary
At Chobani, we believe people deserve food that is Delicious, Nutritious, Natural, and Accessible. Our Shopper Marketing team brings this mission to life at retail by creating impactful campaigns that drive awareness and purchase. As an Assistant Shopper Marketing Manager, you’ll partner with key retailers – including Target, HEB, Publix, and Sam’s Club – to develop strategies that engage shoppers and deliver business growth.
Responsibilities
Campaign Development:
- Support the creation of full-funnel marketing strategies rooted in insights and tailored to retailer needs.
- Lead creative briefings for assigned retailers and manage agency partners
Retailer Engagement:
- Collaborate with internal partners & external partners to launch innovative shopper solutions
- Manage retail media campaigns and optimize performance
Analysis & Reporting:
- Assist with annual planning and budgeting, leveraging learnings from past campaigns
- Conduct post-campaign analysis and share insights internally
Requirements
- Bachelor’s degree in a related field
- 1+ years of shopper marketing experience (Target experience a plus)
- Strong project management skills and ability to juggle multiple priorities
- Experience managing the creative process and providing actionable feedback
- Collaborative mindset and ability to influence cross-functional teams
- Willingness to travel
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.
Compensation Range: $81,000.00 - $121,000.00, plus bonus.
Nearest Major Market: Minneapolis