Category Development Manager (Natural/eComm)
Date: Apr 19, 2024
Location: Minneapolis, MN Plano, TX Bentonville, AR Cincinnati, OH New York, NY
Company: Chobani
Summary
Our Sales Force is the face of Chobani. We make sure every cup we sell meets a happy customer. We’re a dedicated team, and it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.
Chobani’s Category Development Managers work with category, consumer and shopper insights data to create a clear direction for the category that aligns customer and Chobani strategies. As a key member of the sales team, this role contributes to driving company sales and profits and to gaining advantage over competitors by driving strategic insights and valuable tools/programs to drive increased performance for designated brands at retail.
Responsibilities
- Role will be part of the Emerging Channels team playing a key role in developing and cultivating business relationships with Whole Foods, Amazon, Sprouts, and Aldi – account coverage subject to change based on business needs
- Employ critical thinking and problem-solving skills to recognize issues and opportunities, elevating analyses beyond reporting and translating insights into retail action
- Leverage data from multiple sources to create impactful selling stories that identify risks, opportunities, and performance gaps (i.e. distribution, assortment mix, incrementality, size, shelving, placement)
- Develop content for retailer/channel specific presentations that include relevant consumer insights, analysis of the competitive landscape, and new item/category selling resources
- Create customer centric planogram & assortment recommendations that are grounded in data and insights
- Focus on continuing to improve tools, templates, and processes that enable the team to increase efficiency in performing their job requirements
- Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities that improve overall category performance or to correct category issues as needed
- Contribute to the customer planning cycle by providing knowledge of category and shopper trends, competitive issues, and assortment opportunities
- Conduct post promotion analysis to improve the return on investment and effectiveness of trade promotions
- Develop strong working relationships with retailers’ Category Management team
- Provide necessary summaries and important trend updates to key internal collaborators
- Perform other duties as necessary
Requirements
- Bachelor's degree required
- 3-5 years consumer packaged goods category management experience
- High level of proficiency in working directly with headquarter level customers
- Strong and validated leadership skills
- Strong cross-functional exposure / experience
- Highly customer focused with the ability to build and maintain strong relationships
- Excellent verbal, written and interpersonal communication skills
- Ability to work in an entrepreneurial, fast-paced and dynamic environment
- Highly organized with the ability to lead multiple projects against deadlines
- Proficient with reporting systems including Nielsen and SPINS, as well as planogram software including Blue Yonder/JDA
- Proficient in Microsoft Office
- Knowledgeable of market and industry trends, competitors, and leading customer strategies
- Willingness to travel
About Us
Compensation Range: $91,200.00 - $136,800.00, plus bonus.
Nearest Major Market: Minneapolis