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Assistant Consumer & Category Insights Manager, Shopper Insights

Date: Sep 20, 2022

Location: New York, NY

Company: Chobani

Summary

At Chobani, we make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.

Chobani’s Category Development and Insights team leverages category, consumer and shopper insights data to guide decisions made by the broader Demand Department – a united department that integrates marketing, sales, insights, product innovation and commercial finance. As a key member of the Demand Department, this role contributes to driving company sales and gaining advantage over competitors by creating value-added tools/programs to uncover category and shopper insights that drive increased performance at retail.

Responsibilities

•    Conduct custom quantitative and qualitative primary research to answer critical business questions from Category, Sales, Marketing and Retail partners
•    Utilize 3rd party sales and other data sources (i.e. Nielsen, Numerator, etc.) to uncover shopper trends and behaviors, create compelling narratives and actionable takeaways for key stakeholders and retailer partners
•    Own the end-to-end custom research process: 
•    Translate business questions into research objectives
•    Design and execute analyses
•    Utilize statistical skills to clean and analyze data
•    Identify relevant trends within datasets and derive recommendations that promote unbiased evidence-based, data-driven decision-making
•    Visualize the information and present findings, creating a cohesive story in a clear format that makes complex concepts accessible for all audiences
•    Lead discovery analyses and volume forecasting projects to help identify opportunities for new innovation 
•    Effectively analyze multiple data sources to obtain pertinent and accurate information to track key performance indicators versus objectives and address complex business problems
•    Provide ongoing trend analysis (business performance and driver) to seize value-creating opportunities as well as take corrective action as necessary
•    Develop and embrace new research methodologies and approaches to produce actionable insights
•    Be an internal source of expertise and excellence on research and insights, and the methods used to gain a greater understanding of our current & potential consumers
•    Manage research partner relationships, roadmaps, and capabilities
•    Ad hoc business reporting necessary to answer time sensitive questions

Requirements

•    Bachelor's degree required – in Statistics, Economics, Econometrics, Analytics or related field a plus
•    3-5 years of relevant experience within market research/consumer insights desired; experience in CPG industry preferred
•    Experience with marketing analytics tools including marketing mix analysis, multi touch attribution, data management platforms, first party data onboarding, and brand lift studies.
•    Experience working with syndicated sales data such as Nielsen or IRI data.
•    Proficient user of Google Analytics
•    Experience solving business objectives using a wide range of quantitative and qualitative research methods including but not limited to: advertising/creative asset testing, product concept testing, consumer segmentation, brand tracking, social listening, surveying, focus groups, ethnographies, digital communities, IHUTs, IDIs, etc.
•    Demonstrated ability in survey design (monadic, TURF, conjoint, MaxDiff, etc.), programming (ie Qualtrics), and analysis using statistical software tools (R/Python preferred, or willingness to learn)
•    Experience with common statistical analysis methods (significance testing, regression modeling, hypothesis testing, multivariate analyses, forecasting/time series, etc.)
•    Ability to weave together many data streams (primary research, 3rd party insights, syndicated data, etc.) into a cohesive and compelling story 
•    Ability to balance awareness of the “best” way to approach a research question with a passion for conducting scrappy research when appropriate 
•    Advanced Microsoft Office skills (including but not limited to Excel, Word and Power Point)
•    Excellent verbal, written, communication and presentation skills
•    Keen attention to detail and accuracy
•    Ability to work in an entrepreneurial, fast-paced and dynamic environment both independently and as a team player
•    Highly organized with the ability to manage multiple projects against deadlines

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, we are a values-driven, people-first, food-and-wellness-focused company, and have been since Hamdi Ulukaya, an immigrant to the U.S., founded the company in 2005.  We produce yogurt, oatmilk, dairy- and plant-based creamers, ready-to-drink coffee and plant-based probiotic drinks. Chobani yogurt is America's No.1 yogurt brand, and it’s made with only natural ingredients without artificial preservatives.

Chobani uses food as a force for good in the world – putting humanity first in everything we do. Our philanthropic efforts prioritize giving back to our communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. We manufacture our products in New York, Idaho, and Australia. Chobani products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and follow us on Facebook, Twitter, Instagram and LinkedIn.

 

Chobani is an equal opportunity employer.  Chobani will not discriminate against any applicant for employment on any basis including, but not limited to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state and local laws.

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Nearest Major Market: Manhattan
Nearest Secondary Market: New York City