Associate Manager, eCommerce

Summary

Daily Harvest was built on a simple idea: that eating well shouldn't be a whole production.  The moment has never been more right for what we offer.  Our mission has always been: “we take care of food so that food can take care of you”, and now, in tandem with our parent company Chobani, we’re part of a much bigger, highly meaningful movement to make better food more accessible to everyone.  
We're nurturing a loyal, decades-built DTC base while spearheading a revitalization of the frozen aisle at Retail and expanding into new formats and channels as we build the next big, beloved better-for-you food brand.  
The Associate Manager, eCommerce role is a critical position in our core DTC and emerging channels business.  This is an ownership role centered on management and execution toward commercial goals.  You’ll own day-to-day site management, digital merchandising, and campaign execution while serving as the cross-functional connective tissue between Marketing, Creative, Product, and Engineering.  This role is for someone who thrives in the details, keeps a commercial calendar moving without dropping balls, is inherently curious, and can turn data into a clear story.  The ideal candidate is a strategic thinker who’s also comfortable rolling up their sleeves in platforms and tools, with strong project management, analytical, and creative judgment skills.

Responsibilities

Digital Merchandising & Site Management
•    Execute day-to-day site merchandising and management to drive discoverability and conversion: PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements across multiple customer segments.
•    Own site accuracy: manage culinary team updates, ensure content reflects current assortment and promotions, and proactively flag discrepancies.
•    Support new product launches and seasonal promotions in Shopify: PDP setup, bundling configuration, and module updates.
•    Maintain brand, copy, and design standards across all on-site touchpoints, and ensure freshness and consistency. 
•    Partner with Customer Service, Digital Product, and Engineering to prioritize site enhancements and resolve issues quickly.

Campaign Strategy & Execution
•    Own on-site strategy and briefs for full-funnel site updates across launches, promotions, campaigns, and GTM initiatives.
•    Ensure cross-channel alignment across Paid, Lifecycle, Brand, and Culinary so the site reflects what’s going out in the market.
•    Partner with Marketing and Creative to brief ecommerce campaigns and on-site activations; coordinate handoffs clearly and proactively.

Data & Insights
•    Own weekly ecommerce recaps and regular business reviews, delivering insight-forward analysis that surfaces the “so what” and clear next steps, not just data pulls.
•    Track and report on core KPIs (CVR, traffic, AOV, UPT, LTV, sell-through) with context and recommended actions.
•    Analyze site and product performance (including heatmaps, reviews, and customer feedback) to proactively identify optimization opportunities.

CRO & A/B Testing 
•    Support ongoing CRO and A/B testing initiatives in partnership with Digital Product and Data, including hypothesis input, test QA, and results reporting.
•    Candidates with strong CRO backgrounds may take on roadmap ownership and prioritization, but this is an upside opportunity, not a baseline requirement.

SEO Agency Management [ST1.1]
•    Manage the SEO agency day-to-day: ensure the content calendar is executed on time, deliverables meet Daily Harvest’s brand and quality standards, and agency is meeting performance expectations.
•    QA blog and content outputs for regulatory accuracy, nutritional claims, and tone of voice before publication.
•    Report on organic traffic and conversion performance as part of the regular ecommerce business review cadence.

Requirements

• 4+ years of ecommerce experience at a DTC consumer brand or agency, with strong hands-on site management and digital merchandising chops.
• Proficiency with Shopify - hands-on platform experience is required.
• You translate data into insight, not just reports. You know what the numbers mean, why they moved, and what to do about it.
• Exceptionally detail-oriented: you catch the off-brand module, the unverified claim, the PDP that wasn't updated before the campaign launched.
• Strong project management skills: comfortable juggling multiple workstreams in a fast-paced, deadline-driven environment.
• Collaborative by nature - you know how to work across Marketing, Creative, Product, and Engineering without losing momentum.
• SEO agency management and/or CRO experience is a plus.