Creative Director, Copy
Date: Feb 27, 2026
Location: New York, NY
Company: Chobani
Summary
As Creative Director, you are the steward of Chobani’s voice, storytelling, and creative expression. You set the standard for breakthrough, brand-building work that is culturally relevant, emotionally resonant, and strategically grounded. You bring both bold creative ambition and sharp business acumen ensuring that every idea ladders back to brand, growth, and long-term equity.
This role blends high-level creative vision with hands-on leadership. You will guide and mentor writers and designers, partner closely with Strategy, Marketing, Innovation, and Production, and champion creative excellence across every touchpoint.
Responsibilities
Creative Vision & Leadership
- Define and evolve Chobani’s creative vision, voice, and storytelling standards across all channels
- Lead the development of brand platforms, integrated campaigns, and culturally relevant ideas that build long-term brand equity
- Set a high bar for craft, originality, and strategic alignment across all creative output
- Ensure consistency and cohesion of brand expression across packaging, retail, digital, social, content, innovation, and experiential
Strategic Partnership
- Partner closely with Marketing, Strategy, Innovation, and cross-functional leadership to shape briefs and ensure creative solutions solve real business challenges
- Translate technical, scientific, and nutrition-driven concepts into powerful, accessible brand narratives
- Ensure all creative work is insight-driven, on-brief, and aligned to business objectives
Team Leadership & Development
- Lead, mentor, and inspire writers, designers, and cross-functional creative partners
- Provide clear, actionable feedback that elevates the work and grows creative talent
- Foster a culture of collaboration, accountability, and creative ambition
- Identify resource needs and build scalable creative processes to support growth
Executional Excellence
- Oversee creative from concept through production and post-production, ensuring the vision is executed at the highest level
- Review and refine work across formats including campaigns, packaging, manifests, scripts, digital, social, retail, and content
- Lead presentations and confidently articulate creative rationale to senior leadership and stakeholders
- Manage multiple initiatives in a fast-paced environment while maintaining strategic focus
Requirements
- 10–15+ years of creative experience (agency or in-house), with experience leading teams
- Proven track record of developing breakthrough, brand-building campaigns and platforms
- Exceptional storytelling skills with a distinctive creative perspective
- Experience leading integrated campaigns across multiple channels
- Strong understanding of strategy and ability to connect creative ideas to business impact
- Experience translating complex or technical subject matter into compelling consumer narratives
- Production experience across shoots, content creation, and integrated campaigns
- Confident, persuasive presenter with executive-level communication skills
- Experience in CPG or food & beverage brands strongly preferred
- Collaborative, visionary, and solutions-oriented leader with high creative standards
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $140,000.00 - $220,000.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City