Digital Marketing Manager

Summary

The La Colombe DTC Team is seeking a data-driven, strategic, and creative Digital Marketing Manager to oversee our direct revenue driving channels for LaColombe.com by developing and executing programs for new customer acquisition and existing customer retention. This role will play a critical part in driving growth and maximizing ROI through effective digital campaigns and optimization strategies.

Responsibilities

• Own the day-to-day operations and optimizations of our direct revenue driving channels for LaColombe.com including but not limited to email, SMS, and paid media
• Manage budget planning, pacing, and optimizations across relevant online marketing channels
• Maintain the digital content calendar with input from the DTC, Brand, Marketing, Product, Cafes, Insights, and Wholesale teams 
• Prepare and communicate digital analytics for various audiences including Executives, the Marketing team, etc. 
• Collaborate with the Social and Comms teams to maximize synergies across communications
• Drive strategies that attract and convert new customers to LaColombe.com through digital channels.
• Develop retention programs and loyalty initiatives to increase DTC customer lifetime value 
• Leverage data analytics to personalize user experiences and inform decision-making.

Email & SMS Marketing

• Plan, develop, and manage targeted email and SMS campaigns to support acquisition, engagement, and retention goals.
• Oversee and find opportunities for segmentation, A/B testing, and lifecycle automation
• Analyze campaign performance and implement data-driven optimizations.

Paid Media

• Oversee paid media campaigns across platforms (Google Ads, Meta, etc.) in partnership with our paid media agency
• Work with agencies and in-house teams to create performance-driven campaigns
• Track ROI and continuously improve cost-per-acquisition (CPA) and return on ad spend (ROAS)

Search Engine Optimization (SEO)

• Lead on-page and off-page SEO strategies to improve organic visibility.
• Collaborate with content and development teams to optimize site structure and content.
• Monitor keyword performance and conduct regular SEO audits.

Onsite Merchandising

• In partnership with the Ecommerce Operations Manager, optimize website layout, product placements, and promotional banners to enhance the user experience and drive conversions.
• Align with the DTC, Creative, and Product teams to ensure all digital merchandising supports business objectives.
   

Requirements

About Us

La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The brand is known for providing beloved signature blends, exceptional single-origin coffees, and the world's first-ever textured canned cold latte. La Colombe operates 32 cafés across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C. La Colombe's celebrated coffees are also available in cafés, hotels, restaurants and retailers worldwide.  In 2023, La Colombe was acquired by Chobani, a next-generation food and beverage company on a mission to make nutritious food accessible to all.

For more information on La Colombe, visit www.lacolombe.com.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.