Director of Brand Marketing

Summary

The Director of Brand Marketing lives and breathes our brand and our consumer and is a critical member of the Daily Harvest leadership team. This seasoned leader is the connective thread in how the Daily Harvest brand shows up across all brand touchpoints, but also in culture and communities for our consumer in the most relevant, breakthrough, and equity-building ways. They oversee how our product and brand story come to life, building strategies that course across organic, owned and paid marketing channels, and developing meaningful brand programs that drive awareness, relevance, and ultimately, profitable sales. This leader will oversee brand marketing including consumer insights, partnerships, events and experiential, customer VIP experiences, and PR, and will partner cross-functionally with Creative, DTC, Growth Marketing, Retail, Data and Innovation. This is a hybrid role with 3 days a week in-office in Lower Manhattan required.

Responsibilities

Strategy:

• Consumer Journey: Tie cohesive and strategic threads throughout all points in the consumer journey, with a particular focus on awareness, loyalty and advocacy.
• Lead product storytelling and go-to-market planning for new product and channel launches.
• Consumer insights: Listen deeply to our consumer needs to identify occasions, messages and products that DH can deliver on
• Audience development: Build the DH consumer persona. Identify and launch bespoke comms and programming to strategic audiences focused on distinct areas of wellness
• Keep pulse on the market, including macro trends, competitors and brands that are breaking through across categories that are relevant for our consumer - to inform actions

Brand Expression & Integrated Marketing:

• Campaign development: Partner with the team on campaign strategy and briefing for new products, seasons, and brand moments
• Oversee all brand marketing efforts including:
  • Events, experiential, & seeding
  • PR and impact-driven thought leadership
  • Partnerships - brands, ambassadors & creators
  • Content marketing, including organic social media and blogs
  • Connective tissue of all of the above to our website and growth marketing channels
• Partner with Content lead to own and execute the integrated marketing calendar, determining key moments and messaging priorities throughout the year, driving alignment across all paid and organic touchpoints
• For all campaigns and brand marketing programs, develop frameworks for goal setting, evaluation and measurement.

Leadership:

• Manage and coach Brand Marketing Associate as well as roster of agency partners across various channels, inspiring and leading them to desired outcomes
• Develop a standardized reporting framework and KPIs for areas you oversee
• Build and manage budgets
• Collaborate closely with Growth Marketing, DTC team and Retail / CPG team to synchroniz brand efforts with performance marketing efforts.

Requirements

• 8-10 years of experience in brand marketing for a consumer products company
• 3+ years of people management experience, overseeing at least one direct report as well as a variety of agencies
• Past ownership of brand marketing campaign development, social media, comms and PR, with proven results
• Demonstrated ability to lead the development and execution of integrated marketing campaigns across various channels
• Experience leading go-to-market processes, with exceptional ability to implement cross-functionally
• Experience establishing and managing strategic brand partnerships
• Experience developing and implementing organic content strategies
• High agency leader who takes initiative and gets things done
• Comfort with change, fast-paced environment and some level of ambiguity
• Lover of culture and trends, ear to the ground on what’s new, trendy and next. Love for the zeitgeist

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.