Senior Creative Director of Experience Design

Summary

The Creative Director, Experience Design will lead the design, storytelling, and curation of new and immersive experiences for Chobani and La Colombe, incl. experiential retail & hospitality concepts, major tradeshows, pop-ups, seasonal activations, customer experience center, public events, specialty projects, and experiential activations.

This role will champion human imagination, innovation and storytelling, while ensuring engaging, and impactful interactions that align with the company’s brand and business objectives. The ideal candidate will combine strategic leadership with a hands-on approach to creating world-class immersive experiences.

This is a rare opportunity to shape the way people interact with our brands beyond traditional customer experience (CX) channels within a fast-growing, purpose-driven company. The ideal candidate will possess a strong combination of strategic thinking, storytelling, imagination, cultural curiosity, love for food, and physical-digital design expertise.

Responsibilities

Leadership and Strategy:

• Establish the vision for experiential projects that aligns with the company’s desire to be delightfully unique and differentiated at everything we touch.
• Partner with leaders and cross-functional teams to challenge conventional thinking and create net new brand experiences. 
• Champion the role of Experience Design as a strategic discipline within the organization.

 Design Innovation:

• Lead the development of innovative and category-defining experiential projects for retail, hospitality, events, tradeshows and brand activations.
• Guide teams in exploring emerging cultural trends, technologies, and partnerships to inspire the design of groundbreaking immersive experiences.
• Maintain a deep understanding of consumer needs, market trends, culture, technology and competitive landscapes to inform our ideas and design decisions. 

Collaboration and Execution:

• Collaborate with Brand, Marketing, Architecture and Commercial teams to ensure seamless execution of design concepts into production.
• Advocate for design integrity and flawless user experience throughout the entire design process – from idea to launch.
• Act as a bridge between design and production to ensure that concepts are feasible and production ready. 

Team Building & Management

• Build, mentor, and inspire a high-performing team of designers, creating a collaborative and thriving creative culture.
• Identify and nurture talent, ensuring the team has the right mix of skills and experience.

Requirements

• 15+ years of experience in experiential design for brands, entertainment and/or museums.
• Proven track record of delivering innovative, commercially successful brand and immersive designs experiences.
• Experience working within a fast-paced, collaborative environment, ideally in consumer-packaged goods or similar.

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.