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Senior E-Commerce Manager

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Date: Nov 13, 2025

Location: New York, NY

Company: Chobani

Summary

Daily Harvest is seeking a Senior Manager of Ecommerce to lead the execution of our digital experience and drive the growth of our ecommerce channel. This role will own site merchandising, strategy, and performance while ensuring a seamless customer journey across digital touchpoints. You’ll collaborate cross-functionally with Marketing, Creative, Digital Product, Engineering, Culinary, Operations and Customer Service to bring our brand and products to life online. The ideal candidate is a strategic thinker who’s also comfortable rolling up their sleeves in platforms and tools, with strong project management, analytical, and creative judgment skills.

Responsibilities

Digital Merch, Site Management, CRO & SEO

  • Lead and execute Daily Harvest’s digital merchandising strategy to maximize sales, profitability, and customer engagement.
  • Manage product assortment, categorization, bundling, and on-site presentation to improve discoverability and drive conversion.
  • Oversee full-funnel site updates (homepage, navigation, PDPs, FAQs, content pages, upsell modules, etc.) to ensure accuracy, freshness, and brand consistency.
  • Support new product launches, promotions, and cross-channel campaigns across lifecycle, digital marketing, and site experiences.
  • Partner with Customer Service, Digital Product, and Engineering to prioritize enhancements, resolve bugs, and elevate the end-to-end user experience.
  • Lead conversion rate optimization roadmap and and A/B testing initiatives, partnering with Product and Data on test setup, monitoring, measurement, iteration and results shareouts.
  • Lead SEO agency to grow organic traffic and conversion through site search and content optimization.
  • Present test plans, performance readouts, and recommendations cross-functionally to inform digital product and marketing strategies (from launches to promotional calendar).

Data & Insights

  • Analyze site performance, product performance, and customer behavior (including heatmaps, reviews, and surveys) to inform optimization strategies.
  • Track and report on core KPIs (e.g., traffic, conversion, AOV, UPT, sell-through, LTV) and develop clear action plans to drive improvement.
  • Deliver regular ecommerce business reviews with insights, recommendations, and next steps to guide cross-functional decision-making.

Cross-Functional Collaboration

  • Partner with Marketing and Creative to brief ecommerce campaigns, assets, and on-site activations.
  • Ensure campaign alignment across brand, lifecycle, paid media, and site experiences.
  • Collaborate closely with Data, Culinary, Nutrition, Operations, and Digital Product to ensure merchandising reflects brand priorities, inventory, and culinary innovation pipelines.
  • Partner with Customer Care to leverage feedback and enhance the end-to-end customer journey.
  • Contribute to digital product strategy and roadmap with a customer-first, data-driven perspective.

Requirements

  • 6+ years of eCommerce experience at a consumer brand or agency, with a focus on site merchandising and strategy.
  • Proven ability to translate data into actionable insights and business strategies.
  • Strong analytical skills with expertise in site and product performance reporting.
  • Proficiency and experience with Shopify
  • Excellent communication and collaboration skills with experience working cross-functionally across Marketing, Creative, CRM, Data, and Technology
  • Strategic thinker who can also execute tactically in a fast-paced, deadline-driven environment.
  • Highly detail-oriented with a passion for accuracy, quality, and brand integrity
  • Creative problem solver with a strong interest in eCommerce, digital marketing, and customer experience

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. 


For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. 

 

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

 

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

 

Compensation Range: $125,000.00 - $188,000.00, plus bonus.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City