Senior Manager, Consumer Insights & Analytics

Summary

At Chobani, we make sure every cup we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.
Chobani’s Marketing Insights & Analytics team leverages category, consumer and shopper insights to inform decision making across the company. As a key member of the Marketing Department, the Consumer Insights Manager develops and executes high quality, qualitative & quantitative research, synthesizing learnings into compelling stories, and presenting insight- and data- informed recommendations to cross-functional partners across the organization.
 

Responsibilities

• Lead custom qualitative & quantitative primary research. Push the boundaries of research to deliver narratives that are compelling, disruptive, and influential.
• Partner closely with New Product Development, Consumer Marketing, Creative, Commercial, Innovation, and other cross-functional partners to execute innovative custom research that provides a unique view into our consumers, helps build our new and existing platform narratives, and answers critical business questions to help drive strategy; guide consumer research objectives and market research plans needed to build a compelling brand story
• Make use of syndicated data (from sources like Nielsen and IRI), account-specific data, as well as consumer and shopper insights to provide regular summaries to internal teams on category, competitor, and Chobani performance. 
• Analyze and summarize 3rd party reports to help create product-, category-, and industry-level insights and executive briefings. 
• Leverage 1st party data, 3rd party/syndicated research, and primary research to uncover insights & create captivating external reports focusing on consumer behavior & larger industry trends to ultimately position Chobani as a thought leader in the industry.
• Be an internal source of expertise and excellence on research and insights, and the methods used to gain a greater understanding of our current & potential consumers
• Manage research partner relationships, roadmaps, and capabilities
• Manage the Marketing Insights budget
• Design and implement best-in-class research processes covering brand tracking & evaluation, innovation testing, current platform understanding, and creative testing. 
• Manage, develop, and mentor team member(s), providing guidance, coaching, and development opportunities to foster their growth and maximize performance.
• Represent the voice of the consumer in cross-functional team meetings and decision making. 

Requirements

• Bachelor’s degree required, in relevant field a plus (marketing, business, consumer)
• 7+  years experience within CPG or consumer research/strategy agency.
• Data-driven storyteller, passionate about insights that inspire and drive action.
• Strong knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to solve business objectives, including: survey development and execution, segmentation, advertising effectiveness, panel research, ethnography, focus groups, brand tracking, competitive intelligence, etc.
• Minimum 2+ years experience in marketing analysis (or previous experience as a category analyst) with specific knowledge of IRI and/or Nielsen.
• Consumer panel data experience preferred (Homescan, Oracle etc.).
• Experience in consumer packaged goods industry preferred.
• Proficient in multiple statistical methods, including linear regression, A/B testing, hypothesis testing, survey methods, etc.
• Experience working with 1st party data. Strong analytical skills required – including familiarity with tools for data querying, survey, and analysis: R/Python, SQL, Excel, SPSS, STATA Qualtrics/Decipher, Tableau, etc.
• Proven ability to weave primary research, 3rd party insights, and behavioral platform data together into a cohesive and compelling story of strategic importance.
• Outstanding written and oral communication skills, and experience presenting to large groups– you’re articulate and engaging, and able to bring your stories to life
• Proven leadership and strategic skills, including driving and owning short- and long-term projects
• First-rate interpersonal and communication skills, with proven ability to collaborate with and present persuasively to all levels of management and cross-functional partners; capable of building strong networks and working relationships by effectively influencing people that are cross-functional
• Highly organized with the ability to manage multiple projects against deadlines
• Experience building from scratch and working effectively in evolving, fluid and fast-paced entrepreneurial environments both independently and as a team player
• Must be ‘hands-on’ and like getting involved in the details with an analytical mindset
• Experience managing research vendors to deliver high-quality work on time and within budget. 
• Self-starter with entrepreneurial spirit
• A passion, curiosity and natural interest for food
• Willingness to travel
• Advanced Microsoft Office skills (including but not limited to Excel, Word and Power Point).
• Proven analytical skills and ability to successfully integrate different streams of information into sound propositions.
• Keen attention to detail with high level of accuracy.

About Us