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Sr. Manager Brand Activation

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Date: Jul 14, 2025

Location: New York, NY

Company: Chobani

Summary

Chobani is looking for a dynamic and strategic Sr. Manager, Brand Activation to lead the planning and execution of regional sampling programs, community events, and experiential activations. This role is instrumental in delivering memorable, high-impact brand experiences that drive trial, engagement, and conversion across key markets.
You’ll oversee end-to-end activation—from strategy and concepting to on-the-ground execution and post-event analysis—while managing teams, building partnerships, and keeping a sharp eye on cultural trends to ensure Chobani continues to show up in meaningful ways.
 

Responsibilities

  • Lead & Execute: Drive the full lifecycle of regional brand experiences, including sampling, community events, and experiential activations—from ideation to post-activation reporting.
  • Team Management: Oversee staffing, training, scheduling, and performance of brand ambassadors and field sampling teams.
  • Cross-Functional Collaboration: Work closely with Sales, Brand, Retail, Ops, and Shopper Marketing teams to align initiatives and ensure consistent, integrated execution.
  • Local Partnerships: Identify and secure high-impact partnerships with local events, gyms, colleges, festivals, and nonprofit organizations to amplify Chobani’s presence and mission.
  • Event Logistics: Manage all event operations including venue/vendor coordination, asset management, shipping logistics, and run-of-show development.
  • Performance Tracking: Own and optimize KPIs such as trial volume, event impressions, engagement, ROI, and market penetration.
  • Content & Brand Integration: Collaborate with creative and digital teams to ensure activations are content-rich, visually on-brand, and optimized for social sharing.
  • Budget & Timeline Management: Oversee budgets, contracts, and project timelines across multiple concurrent activations with strong attention to detail.
  • Market Insights: Conduct regional market research to identify brand growth opportunities; monitor competitor activity and cultural trends to inform strategy.
  • Team Development: Provide mentorship to field teams and contribute to strategic projects that enhance overall team performance and capability.
  • Goal-Driven: Set and manage to SMART goals across field territories tied to sampling, engagement, and brand-building metrics.
     

Requirements

  • A strategic executor with 6+ years of experience in brand activation, field marketing, or experiential events
  • Experienced in managing field teams, vendors, and logistics across multiple markets
  • Passionate about storytelling and creating memorable consumer experiences
  • A natural collaborator who thrives in a fast-paced, cross-functional environment
  • Analytical and data-driven with a knack for turning insights into action
  • Highly organized with a proven ability to juggle multiple projects and deadlines
  • Deeply in tune with cultural trends and regional nuances that impact brand engagement
     

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.

Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.

For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn.

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

We offer a comprehensive benefits package, including medical, dental, vision coverage, 401K match, short- and long-term disability coverage, health savings accounts, flexible spending accounts, and tuition reimbursement. We are also proud to offer specialized benefits like health care navigation, mental health services, fertility assistance, and paid parental leave as well as 120 hours of PTO and 11 Holidays each year. 

Compensation Range: $125,000.00 - $188,000.00, plus bonus.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City