Brand Sales Manager (HEB & Hy-Vee)

Our Sales Force is the face of La Colombe. We make sure every coffee we sell meets a happy customer. We’re a dedicated team. And it’s easy to be dedicated when you’re a part of something much bigger than yourself. We’ve got an insatiable appetite for making a difference.      

The Brand Sales Manager will drive the strategy, business development and execution of the La Colombe KDP RTD business at HEB and Hy-Vee. This role will partner cross functionally with both external (KDP) and internal (Commercial Strategy, Customer Finance, Marketing) functions to develop and deliver a winning plan for the La Colombe RTD business.
The responsibilities of this position include:
•    Develop and execute La Colombe’s go-to-market strategy for HEB & Hy-Vee, focusing on achieving volume and revenue goals.
•    Collaborate with KDP National Account teams to build JBP’s that drive results at HEB & Hy-Vee, ensuring strong sales performance, effective management of omni-channel expenses, profitability, and financial discipline.
•    Work with both internal teams and external partners (including KDP) to create and implement short- and long-term joint business plans for assigned accounts, partnering with teams such as Commercial, Shopper Marketing, Shopper Insights, Finance, and Category Management.
•    Monitor account performance closely, address gaps in execution, and develop innovative solutions to resolve customer voids.
•    Partner with the La Colombe execution team, DSD+ team, and KDP to drive execution and service excellence, ensuring high service levels and addressing any issues proactively.
•    Serve as a brand ambassador and expert, working alongside KDP to represent La Colombe effectively.
•    Build and nurture relationships with RTD merchants, understanding their business needs and strategies at both the national and regional levels, while aligning with internal La Colombe objectives.
•    Act as a proactive advocate for your customers within the organization by sharing integrated customer, consumer, and competitor insights, and providing actionable recommendations to drive business focus and resource allocation.
•    Develop compelling sales materials to support the LC execution and DSD+ team with impactful information.
•    Demonstrate a thorough understanding of HEB & Hy-Vee’s organizational structure, business operations, and go-to-market strategies.
•    Take on additional responsibilities and support other customers as needed.

The requirements of this position include:
•    Bachelor's degree required
•    5- years consumer packaged goods experience including Sales and/or Category Management
•    Customer experience required
•    Strong and proven leadership skills
•    Negotiation skills and ability to influence
•    Demonstrated ability to influence cross functional leadership
•    Highly customer focused with the ability to build and maintain strong relationships
•    Excellent verbal, written and interpersonal communication skills
•    Ability to work in an entrepreneurial, fast-paced and dynamic environment
•    Highly organized with the ability to manage multiple projects against deadlines
•    Proficient with reporting systems such as IRI and Nielsen
•    Proficient in Microsoft Office
•    25% travel required

About Us 

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.

  
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. 

For more information, please visit  www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. 

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

Compensation Range: $114,000.00 - $171,000.00, plus bonus.