Brand Activation Ambassador

Summary

Chobani and La Colombe are looking for energetic, outgoing Brand Activation Ambassadors to bring our mission to life in communities across the country. In this part-time, hourly role, you’ll be the face of our brands—engaging consumers, sharing our story, and delivering impactful sampling events that celebrate wellness, flavor, and connection. This role is a great fit for someone who enjoys being out in the community, connecting with people, and working hands-on at events.

Responsibilities

• Consumer Engagement & Sampling
  • Represent Chobani and La Colombe with professionalism and energy at events, retail locations, commuter hubs, universities, and community gatherings.
  • Execute sampling events that showcase product benefits, flavor variety, and brand story.
  • Deliver compelling talking points that connect with a wide range of consumers.
• Brand Storytelling
  • Share product knowledge and the Chobani x La Colombe brand pillars in an authentic and approachable way.
  • Educate consumers on nutritional benefits, differentiators, and sustainability commitments.
  • Act as a passionate advocate for our brands in the field.
• Event Execution
  • Assist with set-up, execution, and tear-down of event assets (tents, coolers, sampling equipment, signage).
  • Follow all compliance protocols, including food safety, health department permits, and brand guidelines.
  • Support in gathering content and photos to recap events.
• Data & Reporting
  • Track and report sampling metrics (units sampled, impressions, consumer feedback).
  • Share insights with Regional Field Manager on what worked well and where improvements can be made.
• Team Collaboration
  • Partner closely with Regional Field Managers, Sr. Product Specialists, and fellow Brand Ambassadors.
  • Support retail demo programs, collegiate partnerships, and cultural/community activations.
  • Be flexible to assist in different markets or event types as needed.
     

Requirements

• High school degree required
• 1-2 years prior experience in field marketing, events, hospitality, or customer service is a plus.
• Outgoing personality with excellent communication and people skills.
• Passion for food, beverage, wellness, and community connection.
• Ability to lift/carry up to 30 lbs and stand for extended periods during events.
• Flexible schedule, including evenings, weekends, and occasional travel.
• Reliable, proactive, and able to thrive in a fast-paced, dynamic environment.
• Must have an active and valid drivers license with an excellent driving record
• Must have access to a personal vehicle and/or reliable transportation to get to and from warehouse and/or events