Creative Director

Summary

Responsibilities

• Oversee all creative output for cohesion, creativity and taste across all channels
  • Mini Campaigns: Own concept to completion, centered around new initiatives (product launches, seasonal moments), brought to life through digital and lower funnel channels.  
  • Packaging: manage the agency partner and parent company resources; implement brand identity system across existing products and new product launches for both DTC and retail.
  • Digital: social, email, website, paid digital ads across channels
  • Retail assets: in-store signage, retailer digital media, shopper marketing
  • Brand Collateral: brand merchandise, experiential footprints, printed materials, etc.
• Lead and manage a small team while also executing creative yourself.  
• Maintain, manage, activate and grow a roster of freelancers and agency partners on a project basis, providing direction, feedback, and support to ensure the delivery of high-quality creative work that helps the brand achieve its business goals.
• Help define, implement, and maintain, the new brand identity and visual language across all channels, ensuring consistency and alignment with brand guidelines as evolved visual identity is completed the summer of 2026 with an agency partner. 
• Manage the total annual ad production budget, inclusive of all production, freelancers, and fees, monitoring project workflows and manage resources effectively to ensure projects are completed on time, within budget, and to the highest quality standards. 
• Collaborate closely with the performance marketing team to understand project objectives, audience insights, and strategic goals, and translate them into creative briefs for the team. 
• Create and manage the intake process for new design projects, including reviewing briefs, assigning resources, and establishing timelines and deliverables. 
• Oversee and operationalize AI systems and processes to enable the team to self-service in some aspects of the day-to-day creative production. 
• Stay informed about industry trends, emerging technologies, and best practices in design, branding and art direction, and share insights with the team to foster innovation and creativity. 
• Foster a collaborative and inclusive work environment, where team members feel inspired, motivated, and empowered to contribute their best work.

Requirements

• 10+ years of creative experience (agency or in-house), with  2+ years experience leading teams.
• Bachelor's degree in fraphic design, visual communication, or a related field.
• Strong portfolio showcasing a diverse range of design work, inlcuding digital, packaging, retail and print materials.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Exceptional using AI tools and software.
• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. 
• Effective communication and collaboration skills, with the ability to articulate creative concepts and provide constructive feedback to team members and stakeholders.
• Strategic mindset with a focus on driving business results through creative out-of-the-box solutions. 
• Experience working in consumer products or e-commerce industry is required, retail experience is ideal.
• Bonus points: demonstrated experience working directly with a founder at a start-up brand going through major phases of innovation across DTC and retail.